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The Harvard International Journal of Press/Politics
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Increasing Candidate-Centered Televised Discourse

Evaluating Local News Coverage of Campaign 2000

Stephen J. Farnsworth

Mary Washington College in Fredericksburg, Virginia, sfarnswo{at}mwc.edu

S. Robert Lichter

Center for Media and Public Affairs in Washington, srlichter{at}cmpa.com

Content analysis of local television newscasts during Election 2000 showed marked differences between stations participating in two news improvement projects and those stations that did not participate in the "5/30" and "Best Practices" initiatives. Stations participating in those projects offered more news coverage overall and more candidate-centered coverage than did their in-market competitors. Stations enrolling in either of those programs also provided candidates with longer sound bites than did stations not participating in the programs.

Key Words: 2000 election • local television news • sound bites

The Harvard International Journal of Press/Politics, Vol. 9, No. 2, 76-93 (2004)
DOI: 10.1177/1081180X03262510
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