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Importing Journalistic Ideals and Practices? The Case of Public Journalism in Denmark

This exploratory case study discusses how and why the Danish experiments with public journalism have differed from their U.S. counterparts in several important respects. It shows that, in contrast to U.S. news organizations committed to public journalism, Danish news organizations have (1) advocated specific solutions to problems, (2) made special efforts to highlight the concerns of traditionally marginalized publics, and (3) encouraged citizens to develop substantive, systemic solutions while using experts as citizen advisors. The study concludes that while the character of the Danish public journalism initiatives could be attributed to the professional self-understanding of Danish journalists, it also could be understood as one of many manifestations of the increasing populism of Danish news media more generally.

Key Words: Danish journalism • populism • professional self-understanding • public journalism

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