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The Harvard International Journal of Press/Politics
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Consumer Acceptance of Interactive News in the Netherlands

Anita J. T. Elberse

The convergence of technology and industry has given rise to new interactive forms of television. The question remains: To what extent will these new forms be used by the public? This article focuses on one new form of television—interactive news programs—and describes the results of an in-depth pilot study in the Netherlands concerning the acceptance and use of interactive television news. To compensate for people's unfamiliarity with interactive news, a professional demo was developed: an example of an interactive NOS Journal, the most popular evening television news program in the Netherlands. The findings indicate that viewers are in general very interested and accepting of interactive news. The results also indicate that people prefer fairly transparent selection methods and like to have an "agent" (a news organization or anchor) select the main stories of the day for them. Hence, media organizations are advised to focus on developments in this area. The fear that the importance of their journalistic role will diminish with the rise of new media seems misguided. In fact, the agent function they fulfill might give them a head start in the new media environment.

The Harvard International Journal of Press/Politics, Vol. 3, No. 4, 62-83 (1998)
DOI: 10.1177/1081180X98003004007
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