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American Public Opinion and the Civil War in Bosnia

Attention, Knowledge, and the Media

Richard S. Flickinger

Staci L. Rhine

The Bosnian civil war offers an opportunity to examine the American public's attitudes toward foreign policy problems in the post-cold war era. We use polls conducted for the Times Mirror/Pew Research Center for the People and the Press from 1992 to 1996 and indicators of media coverage of Bosnia to analyze trends in public attention to and knowledge of the conflict. As expected, events, media coverage, public attention to that coverage, and knowledge of the conflict are related. Knowledge rises over time, but the increase is greatest among the most educated. Greater knowledge also produced differing policy preferences. The more knowledgeable Americans were, the more they sympathized with the Bosnian Muslims. The relationship between knowledge and support for more aggressive U.S. options, however, was mixed. The data on Bosnia suggest that the public can become interested in foreign policy in the post-cold war era, but we cannot predict the duration of that interest.

The Harvard International Journal of Press/Politics, Vol. 2, No. 4, 87-105 (1997)
DOI: 10.1177/1081180X97002004007


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