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The Harvard International Journal of Press/Politics
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Setting the Record Straight

Do Ad Watches Help or Hurt?

Kathleen Hall Jamieson

Joseph N. Cappella

Ad watches are a technique that broadcasters use to critique political ads. Research evaluating their effectiveness by Stephen Ansolabehere and Shanto lyengar (1996) found that ad watches actually helped the candidates being criticized. These results may be due to the authors' choice of ad watches, which were more supportive than critical. Ad watches using critical commentary can reframe the targeted ad and undermine its justification.

The Harvard International Journal of Press/Politics, Vol. 2, No. 1, 13-22 (1997)
DOI: 10.1177/1081180X97002001003
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