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The Harvard International Journal of Press/Politics
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Congressional Candidates' Issue Agendas On- and Off-line

Tracy Sulkin

University of Illinois, Urbana-Champaign, Department of Political Science, 702 S. Wright St., 361 Lincoln Hall, Urbana, IL 61801, tsulkin{at}uiuc.edu

Cortney M. Moriarty

University of Illinois, Urbana-Champaign, Department of Speech Communication, 702 S. Wright St., 244 Lincoln Hall, Urbana, IL 61801

Veronica Hefner

University of Illinois, Urbana-Champaign, Department of Speech Communication, 702 S. Wright St., 244 Lincoln Hall, Urbana, IL 61801

We explore differences in House candidates' campaign agendas across Web sites and televised ads, comparing the size and scope of their online and off-line issue priorities, their patterns of partisan issue ownership and issue trespassing, and the extent of issue convergence with the agendas of their opponents. Our results, based on a sample of 129 candidates in the 2000 election, indicate that Web and ad agendas are similar in a number of ways but that differences do exist across the venues. These differences have important theoretical implications for our understanding of candidate behavior and campaign effects as well as important practical implications for political communication researchers choosing venues for study.

Key Words: congressional campaigns • issue agendas • advertisements • Web sites

The Harvard International Journal of Press/Politics, Vol. 12, No. 2, 63-79 (2007)
DOI: 10.1177/1081180X07299802
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