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Is It All in a Word? The Effect of Issue Framing on Public Support for U.S. Spending on HIV/AIDS in Developing Countries

Harvard Initiative for Global Health, 104 Mount Auburn Street, 3rd Floor, Cambridge, MA 02138, bleich{at}fas.harvard.edu

The frequency of government foreign aid decisions influenced by pubic opinion has risen dramatically in the past few years.This study looks at the effect of issue framing on support for U.S. spending on HIV/AIDS in developing countries—specifically, at how support changes when the phrase foreign aid is included or omitted from a survey question. Analyses reveal a significant effect of issue framing for women and Democrats. Omitting the phrase foreign aid is associated with increased support for U.S. spending among Democrats and decreased support among women. Regardless of issue framing, blacks, Hispanics, and more educated individuals support U.S. spending on HIV/AIDS in developing countries. However, when forced to decide between funds' going overseas for HIV/AIDS in developing countries or remaining in the United States, all respondents overwhelmingly support monies' being used in the United States.

Key Words: issue framing • public opinion • U.S. spending • HIV/AIDS

The Harvard International Journal of Press/Politics, Vol. 12, No. 2, 120-132 (2007)
DOI: 10.1177/1081180X07299797


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