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The Harvard International Journal of Press/Politics
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Minority Candidates, Media Framing, and Racial Cues in the 2004 Election

Stephen M. Caliendo

Department of Political Science, North Central College, 30 N. Brainard Street, Naperville, IL 60540; smcaliendo{at}noctrl.edu

Charlton D. McIlwain

New York University, East Building, 239 Greene St. 7th Fl., New York, NY 10003; cdm1{at}nyu.edu

Rooted in political communication models of framing and priming and a rather unique theory of appeals to racial authenticity, the authors examine minority candidates in both majority-minority and majority-white districts during the 2004 election cycle.They explore and analyze potential framing and priming effects based on variations of candidates’ media coverage in a number of campaign scenarios. Results suggest that racial references are commonplace in biracial election contests (and are more likely to occur there than in all-white contests). Furthermore, newspaper coverage of biracial and all-black elections is more likely to contain a racial frame than stories about all-white races. The authors conclude with a discussion of the normative implications of these findings, as well as suggestions for further examination and testing.

Key Words: African-American/Latino candidates • racial cues • media framing and priming • biracial elections

The Harvard International Journal of Press/Politics, Vol. 11, No. 4, 45-69 (2006)
DOI: 10.1177/1081180X06293551
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