Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
The Harvard International Journal of Press/Politics
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Ansolabehere, S.
Right arrow Articles by Iyengar, S.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Can the Press Monitor Campaign Advertising?

An Experimental Study

Stephen Ansolabehere

Shanto Iyengar

In the wake of the 1988 election, journalists developed a new format for reporting campaign advertising: the ad watch. Today, stories that critique candidates' televised advertisements are standard fare for newspapers and television news programs. Little is known, however, about the effects of ad-watch reporting on viewers' attitudes about the candidates and about the political process. This article presents the results of three simple experiments involving ad watches aired by CNN in 1992. Surprisingly, participants expressed increased electoral support for the candidate whose ad was scrutinized by the press. We recommend further refinement of the genre, including two-sided ad watches that cover advertisements on a particular issue by competing candidates.

The Harvard International Journal of Press/Politics, Vol. 1, No. 1, 72-86 (1996)
DOI: 10.1177/1081180X96001001006
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?